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Armoire wanted to increase monthly subscriptions by acquiring brand new customers who had never been to the company website before. In order to do so, this women’s clothing rental service created colorful Facebook ads to Custom Audiences and lookalike audiences, utilized automated features like campaign budget optimization, automatic placements, and took advantage of photo ads with animated GIFs highlighting bright-colored clothes.

Armoire and MuteSix’s campaign to outfit bra...nd new customers, which ran from June 1–30, 2019, not only brought more subscribers but also decreased the cost of acquiring new subscriptions. Results included:
9X increase in subscriptions
20X increase in start trials
23% decrease in subscription acquisition cost

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